In the ever-evolving landscape of marketing and sales operations, data enrichment stands as a cornerstone of successful customer relationship management. For HubSpot users and marketing operations professionals, the recent changes to HubSpot's data enrichment features have created both challenges and opportunities. This comprehensive guide will walk you through the latest updates to HubSpot's automatic enrichment capabilities and show you exactly how to leverage these powerful features without consuming valuable AI credits.
Before the introduction of Breeze AI, HubSpot's automatic enrichment feature was a go-to tool forbusinesses. This feature automatically populated contact and company records using domain data, saving countless hours of manual data entry and ensuring data consistency across the platform.
The system worked seamlessly: whenever a new contact entered your HubSpot portal or existing contact information changed, the platform would automatically enrich the record with publicly available information. This included company details, contact information, industry data, and more – all without manual intervention from your marketing operations team.
When HubSpot launched Breeze AI, their artificial intelligence platform, the marketing automation landscape shifted dramatically. However, this innovation came with an unexpected change that affected marketing operations workflows nationwide. The automatic enrichment feature that power users had come to rely on was temporarily disabled, requiring users to consume HubSpot AI credits for basic contact and company enrichment.
This change created significant challenges for:
One of HubSpot's greatest strengths has always been its commitment to user feedback. The marketing operations community voiced their concerns about the AI credit requirement for basic enrichment, and HubSpot responded decisively. This responsiveness demonstrates why HubSpot remains a leader in the marketing automation space
In a move that delighted marketing operations professionals across the country, HubSpot reversed course and made basic contact and company enrichment free once again. This decision means that whether you're running campaigns in Denver, managing leads in Detroit, or building workflows in Washington D.C., you can access these essential features without worrying about AI credit consumption.
Follow these detailed steps to enable free automatic enrichment in your HubSpot portal:
1. Navigate to Data Management
2. Access Data Enrichment Options
[INTERNAL LINK: Discover advanced HubSpot data management strategies for enterprise teams]
3. View Enrichment Settings
4. Enable Automatic Enrollment
5. Configure Existing Records
6. Set Up Recently Engaged Contacts
For marketing operations teams managing complex workflows, consider these additional settings:
Automatic enrichment dramatically improves data quality across your HubSpot instance. Marketing teams in Houston, Charlotte, and Tampa report:
Sales teams benefit from enriched data through:
1. Weekly Data Audits
2. Monthly Quality Checks
Maximize the value of enriched data by integrating it into your marketing operations:
Marketing teams occasionally encounter enrichment challenges. Here's how to address them:
1. Missing Domain Data
2. Incomplete Enrichment
3. Data Conflicts
A: Yes, basic contact and company enrichment in HubSpot is completely free. You no longer need to use AI credits for standard enrichment features.
A: Enrichment typically occurs within minutes of a contact entering your system or being updated. However, during high-volume periods, it may take up to a few hours.
A: Yes, you can opt out of free enrichment entirely or create workflows to exclude specific records from the enrichment process.
A: Free enrichment typically updates company name, industry, company size, location, and basic contact information based on email domain data.
A: HubSpot's enrichment respects existing data by default. You can configure settings to determine how enrichment handles conflicts with existing information.
A: Free enrichment is available across all HubSpot subscription tiers, from Free to Enterprise.
A: HubSpot's enrichment data is generally 85-95% accurate for company information and 70-80% accurate for contact details, based on publicly available sources.
A: Currently, free automatic enrichment is limited to contact and company objects. Custom objects require manual enrichment or custom integrations.
Don't let valuable data enrichment opportunities slip through your fingers. Enabling free HubSpot enrichment is a critical step in maximizing your marketing technology investment.
Ready to unlock the full potential of your HubSpot instance? Our team of certified HubSpot experts specializes in helping marketing operations teams across The US and Europe to optimize their HubSpot portals for maximum efficiency and ROI. From initial setup to advanced automation strategies, we're here to ensure your marketing technology works as hard as you do.
Contact us today for a free HubSpot enrichment audit and discover how our marketing operations expertise can transform your data quality, improve your team's productivity, and accelerate your business growth. Let's build a data-driven marketing powerhouse together.
Schedule your free HubSpot consultation today!